How might 360 videos aid your organization's CSR efforts? The value of 360 video is that it allows audiences to feel more engaged with your content. Simple tasks like stabilization or color correction or even adding titles becomes very complicated in a 3D space." 360 video and CSR
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"Once this is done," Clark says, "the film can be edited in Adobe Premiere Pro or Avid Media Composer, and this is where a lot of work to correct the footage must happen since there is a lot of pixel distortion. Once captured, these separate streams are stitched together to form a panoramic image through programs like VideoStitch, Kolor Autopano Video or SkyStitch. How does it work? Patrick Meci Clark, a marketing strategist, writer and director, explains that at its most basic, 360 video is a VR workflow that involves arranging multiple cameras - anywhere from four to 15 or more - to capture the chosen filming area. That's because they're immersive: You're seeing things in a way that makes it feel like you're there. What is 360 video?Īccording to Mike Perlow, president of Perlow Productions, these videos provide an "experiential platform" for communicators to get their messages across to various audiences in uniquely effective ways. Now corporate communicators are finding that 360 videos can be a great vehicle for communicating their CSR successes both internally and externally. In 2016, Virgin Media released "the world's first ever 30 second 360-degree TV ad," produced by Irish International BBDO and Littlstar. Whether emphasizing environmentally friendly actions, local community outreach or brand alignment with core initiatives, effective CSR can positively impact employees, customers and society at large.Ī separate trend in the communications world is the emergence of 360 video. For organizations of all sizes and in all industries, corporate social responsibility (CSR) has become a key area of focus.
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